Culture powers performance.

We partner with life sciences companies to harness culture
as a strategic driver of business results.

When managed intentionally, culture is the foundation that drives growth, innovation and long-term success.

get insights

who we serve

We help life sciences companies actively shape culture during moments of accelerated change:

Rapid growth or scaling for commercialization

Leadership changes that demand organization-wide alignment

Integrating teams post-merger
or acquisition

Launching new products or
entering new markets

Navigating complex regulatory shifts and compliance updates

Workers in positive organizational cultures are almost four times more likely to stay with their current employer.

SHRM State of Global Workplace Culture 2024

our services

High-performing

cultures don’t happen

by accident.

bink has nearly 20 years of experience working with life sciences organizations to build, sustain and scale cultures that align with business goals and drive performance.

Our methodology combines proven models of change management, the most recent research on culture and an approach designed to deliver rapid results. We focus on five critical elements of cultural transformation:

explore services

Actionable employee insights

Alignment at the top

Narrative resonance

Effective communications strategies

Communication systems to sustain

about

bink is a team of senior-level experts in culture and change communication.

We work with life sciences leaders to connect their strategic vision with employee’s day-to-day experiences. Whether you’re an early stage biotech scaling up or an established pharma leader shifting strategic focus, bink is your partner in driving employee performance in the direction of change.

Our experts don’t just drive change – they share their insights and experiences on some of the industry’s biggest stages, shaping the conversation around culture transformation.

the team

Ann Melinger

Chief Executive Officer

Sara Forner Howland

Head of Strategy

Becky Sennett

Vice President, Research

testimonials

Discover the impact.

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company