Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.
The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.Chief HR and communications officer, global pharmaceutical and medical device company
Culture is a
catalyst for change.
Join us for a one-hour strategy session for IC, HR and people leaders in life sciences navigating high-pressure change.
our methodology
A formula for high-performing cultures in rapidly evolving life sciences companies.
Built around five interconnected pillars that help life sciences companies build, sustain and scale cultures that drive performance, our approach is grounded in communication best practices, proven change management theories and the latest research on culture.
Listen: Gather insights from your people.
Align: Partner with leadership to define a shared cultural vision.
Define: Uncover and articulate the foundational elements of your culture.
Embed: Use strategic communication to build clarity, connection and consistency.
Sustain: Build the systems and structures that keep culture thriving.
72% of workers report that culture helps successful change initiatives happen.
Source: PWC 2021 Global Culture Survey
our proven formula for culture change
01 Listen: Gather insights from your people.
In life sciences, each team – scientists, regulatory experts, commercial teams – faces unique pressures.
bink helps organizations uncover actionable employee insights to identify cultural and communication barriers and opportunities.
Employee surveys: Uncovering direct insight from employees to inform decision-making and organizational strategy
Focus groups and interviews: Investigating and pressure-testing theories through small-group and one-on-one discussions
Channel audits: Assessing and optimizing internal channels for better access and adoption
In-depth data analysis: Synthesizing and visualizing people and channel data
Industry benchmarking: Utilizing industry best practices to uncover risks and opportunities
02 Align: Partner with leadership to define a shared cultural vision.
A strong culture requires a clear vision.
Alignment among senior leaders is critical to ensure a unified vision cascades throughout the organization, driving consistent understanding and action at all levels.
Leadership alignment workshops: Helping leadership teams align on and articulate vision, values, and strategy to drive clarity and consistency
Executive interviews, coaching and advisory: Guiding leaders in sharpening their messaging, navigating challenges and modeling the culture they want to create
Stakeholder enablement: Equipping key stakeholders with the tools and language to reinforce and drive culture change
03 Define: Uncover and articulate the foundational elements of your culture.
A strong narrative ties leadership’s vision to individual actions.
It makes the company’s purpose tangible and actionable for employees, mitigating uncertainty, creating emotional connection and building alignment across the organization. bink crafts narratives that bridge the gap between where the organization is today and where it needs to be.
Strategy and culture narrative development: Crafting clear, compelling narratives that connect leadership’s vision to employees’ day-to-day work
Mission and vision: Defining and articulating a mission and vision that inspire, align and drive action
Employee Value Proposition: Shaping messaging that conveys what makes a company a great place to work
Core values, behaviors and competencies: Uncovering core values and using them to guide decision-making and culture
04 Embed: Use strategic communication to build clarity, connection and consistency.
Lasting culture change requires smart communication strategies to build consensus, understanding and alignment around where the organization is heading and why.
bink understands that communication is not simply a means of delivering information – it is a catalyst for transforming how employees think, act and connect with the organization’s goals.
Comprehensive internal communication strategies: Crafting strategies tailored to priorities, processes and people
Manager training and enablement: Equipping managers at all levels with the skills and resources to solidify culture
Strengthening key moments of the employee lifecycle: Exploring and implementing opportunities to reinforce culture at key moments from hiring and onboarding to learning and development
Content creation and design: Providing hands-on support to craft content and visuals that drive understanding and engagement
05 Sustain: Build the systems and structures that keep culture thriving.
Lasting culture change requires smart communication strategies to build consensus, understanding and alignment around where the organization is heading and why.
bink understands that communication is not simply a means of delivering information – it is a catalyst for transforming how employees think, act and connect with the organization’s goals.
Introducing new channels: Supporting the planning and introduction of new channels, from intranets to email platforms
Channel strategy and governance: Optimizing internal channels to enhance reach, effectiveness and engagement
Team optimization: Strengthening communication and HR team performance through strategic alignment and efficiency
Ongoing feedback loops and metrics: Ensuring ongoing improvement and lasting culture change
Behind every breakthrough is an individual employee driven by a shared mission. Nowhere is a cohesive culture more important.
testimonials
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