Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.
The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.Chief HR and communications officer, global pharmaceutical and medical device company
Culture is a
catalyst for change.
When properly honed and intentionally managed, culture can create alignment, drive performance and fuel your transformation.
our process
A formula for high-performing cultures in rapidly evolving life sciences companies.
Built around five interconnected pillars that help life sciences companies build, sustain and scale cultures that drive performance, our approach is grounded in communication best practices, proven change management theories and the latest research on culture.
Uncovering employee insights to
drive behavior change
Aligning fast-moving, visionary
leadership teams
Creating core narratives that build understanding, engagement and
alignment at all levels of the organization
Delivering communications strategies tailored to life sciences employees
Building communication systems
that sustain change
how we work with you
We design our engagements based on your unique needs and the internal resources available to support our work.
Advise
High-level strategic guidance for teams driving culture change
Starting at: $25,000
Partner
Hands-on collaboration to
co-create cultural initiatives
Starting at: $60,000
Lead
End-to-end leadership of
cultural transformation
Starting at: $80,000
our service offerings
01 Uncovering employee insights
In life sciences, each team – scientists, regulatory experts, commercial teams – faces unique pressures.
bink helps organizations uncover actionable employee insights to identify cultural and communication barriers and opportunities.
Employee surveys: Uncovering direct insight from employees to inform decision-making and organizational strategy
Focus groups and interviews: Investigating and pressure-testing theories through small-group and one-on-one discussions
Channel audits: Assessing and optimizing internal channels for better access and adoption
In-depth data analysis: Synthesizing and visualizing people and channel data
Industry benchmarking: Utilizing industry best practices to uncover risks and opportunities
02 Aligning visionary leadership teams
A strong culture requires a clear vision.
Alignment among senior leaders is critical to ensure a unified vision cascades throughout the organization, driving consistent understanding and action at all levels.
Leadership alignment workshops: Helping leadership teams align on and articulate vision, values, and strategy to drive clarity and consistency
Executive interviews, coaching and advisory: Guiding leaders in sharpening their messaging, navigating challenges and modeling the culture they want to create
Stakeholder enablement: Equipping key stakeholders with the tools and language to reinforce and drive culture change
03 Building core narratives that resonate
A strong narrative ties leadership’s vision to individual actions.
It makes the company’s purpose tangible and actionable for employees, mitigating uncertainty, creating emotional connection and building alignment across the organization. bink crafts narratives that bridge the gap between where the organization is today and where it needs to be.
Strategy and culture narrative development: Crafting clear, compelling narratives that connect leadership’s vision to employees’ day-to-day work
Mission and vision: Defining and articulating a mission and vision that inspire, align and drive action
Employee Value Proposition: Shaping messaging that conveys what makes a company a great place to work
Core values, behaviors and competencies: Uncovering core values and using them to guide decision-making and culture
04 Developing strategies that engage and align
Lasting culture change requires smart communication strategies to build consensus, understanding and alignment around where the organization is heading and why.
bink understands that communication is not simply a means of delivering information – it is a catalyst for transforming how employees think, act and connect with the organization’s goals.
Comprehensive internal communication strategies: Crafting strategies tailored to priorities, processes and people
Manager training and enablement: Equipping managers at all levels with the skills and resources to solidify culture
Strengthening key moments of the employee lifecycle: Exploring and implementing opportunities to reinforce culture at key moments from hiring and onboarding to learning and development
Content creation and design: Providing hands-on support to craft content and visuals that drive understanding and engagement
05 Sustaining culture through systems and processes
Lasting culture change requires smart communication strategies to build consensus, understanding and alignment around where the organization is heading and why.
bink understands that communication is not simply a means of delivering information – it is a catalyst for transforming how employees think, act and connect with the organization’s goals.
Introducing new channels: Supporting the planning and introduction of new channels, from intranets to email platforms
Channel strategy and governance: Optimizing internal channels to enhance reach, effectiveness and engagement
Team optimization: Strengthening communication and HR team performance through strategic alignment and efficiency
Ongoing feedback loops and metrics: Ensuring ongoing improvement and lasting culture change
Behind every breakthrough is an individual employee driven by a shared mission. Nowhere is a cohesive culture more important.
testimonials
Discover the impact.
