Don’t leave your
culture to chance

our signature services

Strategic solutions designed to build culture, alignment and performance. 

Our signature service offerings are built for communications, HR and business leaders who want to turn culture into a competitive advantage. These services deliver the structure, strategy, and support to drive alignment, clarity, and change. 

01 Culture Foundation 

Our Culture Foundation package is a strategic engagement designed to help organizations define who they are, what they stand for, and how they show up, internally and externally.

Whether you’re navigating growth, change, or cultural ambiguity, this package creates the clarity and alignment needed to foster a purpose-driven, values-led culture that can scale. 

What’s included:

  • Leadership interviews and employee focus groups 
  • Culture alignment working sessions 
  • Mission, vision, and values creation 
  • Culture activation plan

Who it’s good for:

  • Companies that have scaled quickly and need to intentionally shape their culture 
  • Organizations that have undergone a merger or acquisition and are seeking cultural clarity and cohesion 
  • Teams with a “fuzzy” or undefined culture that need a strong, shared foundation

02 Employee Value Proposition

The Employee Value Proposition package is designed to help organizations define and articulate what makes them a uniquely rewarding place to work.

Through deep listening and strategic alignment, we craft a compelling narrative that reflects your culture, resonates with talent, and strengthens your employer brand – from the inside out. 

What’s included:

  • Leadership Interviews and employee focus groups 
  • Leadership alignment sessions 
  • EVP narrative and employer brand creation 
  • EVP activation plan 

Who it’s good for:

  • Companies expanding in competitive or global markets that need to stand out to attract and retain top talent 
  • Organizations experiencing high turnover or low morale that want to re-engage and re-energize their workforce 
  • Teams looking to clarify and communicate the true employee experience with authenticity and impact 

03 IC Foundation + Channel Strategy

The IC Foundation and Channel Strategy package is a strategic starting point for building or strengthening your internal communications function.

Whether you’re just getting organized or realigning after growth or change, this package helps you establish the structure, strategy, and tools needed for effective, consistent, and intentional employee communication. 

What’s included:

  • Communications preferences survey 
  • Channel audit 
  • Communications playbook including channel strategy and map 
  • Internal communications maturity matrix 
  • Communication measurement plan 

Who it’s good for:

  • Organizations that have scaled quickly and need to build, reassess or formalize their internal communications function 
  • Companies navigating a merger or acquisition that need to realign communication practices 
  • Any team that has evolved significantly since their last strategic IC review and is ready to re-establish the groundwork 

04 IC Platform Strategy

The IC Platform Strategy is a holistic approach to building (or rebuilding) a digital home base for your organization.

Whether you’re navigating change, growing your remote team, or trying to break down silos, this package helps ensure your communication and collaboration platforms are designed to support connection, alignment and culture at scale.  

What’s included:

  • Platform selection strategy and criteria 
  • Audience and targeting strategy 
  • Content and migration strategy 
  • Platform look and feel 
  • Governance framework 

Who it’s good for:

  • Organizations undergoing cultural transformation and looking to reinforce mission, vision and ways of working 
  • Companies expanding remote teams that need to bridge physical distance and foster connection 
  • Teams that struggle with information silos and want to promote better cross-functional collaboration and knowledge sharing 

05 Change Navigation

The Change Navigation package helps organizations lead through transformation with clarity, consistency, and empathy.

Whether you’re restructuring, rolling out a new strategy, or evolving your ways of working, we equip your team with the communication tools and messaging needed to guide employees through uncertainty, build trust, and foster sustained engagement.

What’s included:

  • Stakeholder and impact mapping
  • Change narrative and messaging framework
  • Change enablement plan and communication cadence
  • Leadership talking points and toolkits
  • Feedback loops and adjustment strategies

Who it’s good for:

  • Organizations undergoing major transformation, such as reorganizations, new leadership or operating model changes
  • Companies rolling out new strategies, systems or ways of working who want to engage employees and minimize resistance
  • Teams seeking to lead change proactively with strategic, people-centered communication

testimonials

Discover the impact.

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company

Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.

The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.

Chief HR and communications officer, global pharmaceutical and medical device company

I’ll never forget the day I first met the team at bink, over 15 years ago. They didn’t just listen to my ideas; they understood them and brought them to life in ways that I couldn’t have imagined. Their expertise in change, transformation and innovation made a huge difference, helping me tackle some of the toughest business challenges in biotech.

For me, bink isn’t just a team, they’re the reason my big idea became a reality.

Pharmaceutical talent and development executive

Data is king, and demonstrating the value of our efforts is essential. Bink has been invaluable in shaping our measurement strategy, in turn helping us showcase the true impact of our communications and engagement plans. Their tailored and flexible approach ensures we focus on the data that truly matters—driving insights that elevate both our work and the function as a whole.

Thanks to bink, we now have a measurement strategy that is both nimble and effective in supporting the company’s goals and objectives.

Senior director, commercial communication, global biotech

bink has been an essential partner to our Commercial organization. Their team has invested considerable time in understanding not only our business landscape but also the unique dynamics of our organization.

By leading with a strong data-driven approach, bink has enabled us to execute strategies specifically tailored to our organizational needs. They take a holistic approach to their work, taking time to measure project outcomes and highlighting opportunity areas for us when appropriate to ensure we’re constantly striving to raise the bar when it comes to the employee experience and business performance.

Senior vice president, North America division, global pharmaceutical company