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Culture by design
By
Ann Melinger
The life sciences industry is experiencing unprecedented change and accelerated growth.
From mergers and acquisitions to a constant stream of new competitors and the demands of digital transformation, companies are challenged to evolve faster than ever. And this is happening at a time when employees demand more than just a job; they want purpose, connection and engagement.
At bink, we help life sciences companies harness culture as a strategic asset—one that connects leadership vision to employee action, especially in moments of accelerated change.
Culture isn’t just what you say about your company
Culture is what people experience every day, in every interaction.
What most companies get wrong is leaving their culture to chance, misjudging its impact and failing to take steps to strengthen it to drive business results.
When intentionally managed and consistently reinforced, culture becomes the glue that creates a sense of connection and the compass that guides organizations through rapid change, uncertainty and transformation. In fact, culture is one of the most powerful (and most underutilized) tools for driving organizational performance.
Whether you’re scaling a new therapeutic area, integrating global teams post-merger, or facing market disruptions, culture is what helps employees stay grounded and move forward. While your strategy tells them what to do, your culture guides them on how to make decisions, collaborate and take action.
Culture by design is a toolkit for demystifying culture—to help you see it as something that can be designed, reinforced and evolved across every stage of the employee experience, from hiring to offboarding. Each section offers reflection prompts, practical guidance and resources to help you close the gap between what you say your culture is and what employees actually experience.
Because when your beliefs, values, behaviors and employee experiences are in sync, culture is more than a concept—it’s a competitive advantage.
Culture is your edge
if you build it right.
