Over the past two years, the team has become a key partner providing thoughtful guidance and tangible deliverables on many cultural and change communication programs. On top of a strong expertise, I appreciate their ability to listen and their willingness to go the extra mile on each and every topic.
The bink team understands that culture is a key driver of business performance and the importance of change communication strategies during periods of transformation and of rapid evolution. Our work has been very successful thanks to their ability to balance strategic guidance with hands-on tactical support. The team is also very fun to work with which makes many of our challenges very enjoyable.Chief HR and communications officer, global pharmaceutical and medical device company
The future of internal communications needs a different kind of partner.
You build trust, create clarity and align people
around where the organization is going. We bring the perspective
and hands-on support to help you make it happen.
how we work
We start with questions,
not answers.
In a fast-changing environment, the best way forward isn’t always a comprehensive strategy built upfront. We use systems thinking and evidence to understand what’s happening, focus on what matters most and take action. Then we learn from what happens and adapt as needs evolve.
how we deliver
We shape each engagement around what you need, with the right mix of perspective, partnership and capacity.
Diagnose
Start with a focused assessment or strategic sprint to understand what’s happening, identify priorities and determine the best path forward.
Partner
Bring us in around a defined priority or objective. We combine strategic counsel with hands-on support to develop and activate the solution.
Embed
Add experienced counsel and capacity over time. We can serve as an ongoing thought partner, extension of your team or fractional communications leadership.
Not in internal communications or life sciences?
That’s our center of gravity, not our boundary. We also partner with HR and other leaders,
and with organizations outside life sciences, when our expertise is a strong fit for the challenge.
what we do
Expertise that meets you where you are.
Our work can focus on one area or span several, depending on your needs. We bring expertise across internal communications, change, culture and employee experience to help you focus on what will make the biggest difference. Sometimes the need is clear. Other times, figuring out where to focus is part of the work.
Strategic IC advisory & function effectiveness
We help communications leaders step back from the day-to-day, clarify priorities and strengthen how their function operates.
From strategy and operating models to ongoing advisory support, we connect communications priorities to the needs of the business.
- Internal communications strategy and roadmaps
- Operating models and ways of working
- Senior counsel and fractional communications leadership
- Prioritization and governance
- Measurement and effectiveness
- Team effectiveness and capability building
Change & leadership communications
We work alongside communications teams to communicate and activate change, while equipping leaders and managers to create clarity and reinforce what matters.
We bring particular experience supporting high-stakes moments in life sciences, including commercialization, M&A and integration.
- Change strategy and communications
- Change readiness
- Leadership narratives and executive communications
- Stakeholder alignment
- Manager communications and enablement
- Commercialization, M&A and integration communications
Culture, employee experience & engagement
Understanding what employees are experiencing is the first step toward meaningful action.
From culture and engagement to EVP and values, we connect communications with the behaviors and organizational realities that shape people’s experience at work.
- Employee listening and research
- Culture assessment and advisory
- Mission, vision, values and behaviors
- Employee value proposition (EVP)
- Employee experience and engagement strategy
- Communications and activation
Channels, content & digital workplace
We bring strategy and structure to how information reaches employees, from the overall channel ecosystem to individual platforms and content.
We pair that perspective with practical implementation to make channels easier to navigate, manage and measure.
- Channel strategy
- Digital workplace and platform strategy
- Platform research and evaluation
- Information architecture
- Content strategy and production
- Governance and migration
- Adoption and measurement
workshops + facilitation
We design and lead sessions to explore critical issues, surface different perspectives, make decisions and build alignment.
From focused working sessions to leadership workshops, we create the structure and space for productive conversation and progress.
Services include:
- Leadership alignment
- Mission, vision and values creation and refinement
- Strategy activation and alignment
- Change and transformation planning
- Team effectiveness and ways of working
- Facilitation for complex or sensitive discussions
- Communication skill building
testimonials
Discover the impact.
